SHAKE SHACK
Shake Shack has a reputation for long lines and extensive wait times. We want to reward patient customers and let them know their dedication doesn’t go unnoticed.
Instagram stories with a reward at the end.
Bus shelters
QR-enabled bus shelters allow users to find their nearest Shake Shack.
Airport Billboards
Line Clings
Clings placed in Shake Shack windows give those waiting an exclusive reward when the line gets long.
CW: Kyle Fountain
Co-AD: Pei Chi Teh