SENIOR ART DIRECTOR
Jamie Lawrence
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Farm Bureau Financial Services
When it comes to protecting your future, sometimes only a human can help. Since 2022, we’ve concepted and produced streaming video and CTV spots with the Anti-SpokesBot, AL.
My role: Senior Art Director - concepting, script support, casting, production and editing
Agency: Johnson and Sekin
CDs: Andria Kushan & Patrick Murray
Producers: Rachael Sekin & Nicole Thayer
Editor: Adam Henderson at Cut+Run
Baylor University
The sexual assault scandal at Baylor University left a dark stain on the school’s legacy. Following a huge overhaul in university leadership, culture and academic rigor, Baylor students, faculty and alumni made it their mission to be a light in the world once more.
My role: Senior Art Director - concepting, script support, creative, production and editing
Agency: Johnson and Sekin
CD/Writer: Andria Kushan
ACD/Art Director: Rosie Rosales
Senior Copywriter: Brazos Elkins
Producers: Rachael Sekin & Nicole Thayer
Editor: Patrick Rose
The creative team at Johnson & Sekin worked with Christian rock band, Apollo LTD, to create this original song for Baylor’s TV spot.
Research Excellence
In hopes of being recognized for shining a light on the world’s toughest challenges, Baylor sought R1 status: the highest ranking of a university’s research expertise from the Carnegie Classification. A university’s status is heavily influenced by the opinions of researchers and university admin surveyed from across the country.
Baylor University expected this journey to take 7-10 years. They achieved it in 3.
Genesis Women’s Shelter
& Support
In 2021, Genesis gained national attention in response to a donation from Prince Harry and Meghan. This gave Genesis a huge opportunity to educate and engage more people than ever before on their mission to end domestic violence.
We’ve supported GWSS with creative campaigns for fundraising, education and engagement.
My role: Senior Art Director - concepting, creative, animation
Agency: Johnson and Sekin
CD/Writer: Andria Kushan
Copywriter: Hailey Harmon
Designer: Leena Lam
Senior Designer: Joanna Tang
Editors: Hanna Mandery & Maddie Churchwell
Social Strategist: Alex Pedrini
Domestic Violence Awareness Month
North Texas Giving Day
First Gear USA
Whether riding across the country or commuting to the office, First Gear protects the journey. Part of the Tucker Powersports house of brands, First Gear keeps adventure touring riders comfortable and protected so they’re free to enjoy the ride.
My role: Art Director - concepting, creative
Agency: Johnson and Sekin
CD/Writer: Andria Kushan
ACD/Art Director: Ryan Everett
Copywriter: Hailey Harmon
Producer/Editor: Hanna Mandery
